Message from the President

What’s Next for Bushiroad Entertainment！

Bushiroad Inc. was founded in 2007 as a company primarily focused on the production and sale of trading card games (TCGs) and the production of various content. By diversifying and applying its intellectual property (IP) through media mix strategies, the company has continued to grow and celebrated its 18th anniversary on May 18, 2025.

Within the Bushiroad Group, we employ an “IP Developer Strategy,” where we develop original IP within the group and then expand it through media such as manga, anime, merchandise, and games, all while promoting the IP through events and social media. This strategy has given birth to and nurtured Bushiroad IPs like “Cardfight!! Vanguard,” “BanG Dream!,” and “Revue Starlight.”

Additionally, leveraging our promotional capabilities, we also serve as a platform company that enhances the value of IPs through collaboration with other companies. A prime example of this platform is “Weiß Schwarz,” an IP platform-type TCG that features anime and game titles from both our own and other companies. The game has been released in English and Simplified Chinese editions, allowing people around the world to enjoy it.

The Bushiroad Group will continue its business efforts based on the three policies outlined in the medium-term vision announced in August 2025.
The first is the revitalization of our existing IPs as well as the creation of new IPs.
The second is reaffirming our goal of becoming the “world’s number one in trading card games.”The third is accelerating our overseas expansion.

For the first point, our in-house IPs include titles such as Cardfight!! Vanguard, BanG Dream!, New Japan Pro-Wrestling, Stardom, and Revue Starlight. We believe that one of Bushiroad’s strengths lies in owning such a diverse range of IPs supported by many fans. While further growing these, we also aim to create new IPs that can serve as future pillars of the company.

As for the second point, the card game business, we will continue releasing new titles while also strengthening our flagship titles Weiß Schwarz and Cardfight!! Vanguard, which are the cornerstones of this business.

Regarding the third point, overseas expansion, we are working toward the goal of raising the overseas sales ratio to 50% by 2030.

We will continue to work on delivering enjoyable content to fans worldwide, staying at the forefront of the industry.

Bushiroad Inc.
President and CEO
Takaaki Kidani