Message from the President
-
Bringing Bushiroad's Entertainment to the World!
Bushiroad Inc. was founded in 2007 as a company primarily focused on the production and sale of trading card games (TCGs) and the production of various content. By diversifying and applying its intellectual property (IP) through media mix strategies, the company has continued to grow and celebrated its 17th anniversary on May 18, 2024.
-
Within the Bushiroad Group, we employ an “IP Developer Strategy,” where we develop original IP within the group and then expand it through media such as manga, anime, merchandise, and games, all while promoting the IP through events and social media. This strategy has given birth to and nurtured Bushiroad IPs like “Cardfight!! Vanguard,” “BanG Dream!,” and “Revue Starlight.”
-
Additionally, leveraging our promotional capabilities, we also serve as a platform company that enhances the value of IPs through collaboration with other companies. A prime example of this platform is “Weiß Schwarz,” an IP platform-type TCG that features anime and game titles from both our own and other companies. The game has been released in English and Simplified Chinese editions, allowing people around the world to enjoy it.
-
In recent years, the expansion of video streaming services has made Japanese anime more accessible worldwide, leading to increased global market potential for Japanese anime. We are striving to ensure that more people around the world can discover and enjoy Bushiroad's IPs.
-
As part of these efforts, we have been organizing events like Bushiroad EXPO in various countries, creating opportunities for people worldwide to experience Bushiroad’s entertainment live. I occasionally attend these events myself to hear directly from local fans and tailor our promotions to the unique characteristics of each region. As a result, we’ve seen an increase in inbound customers at our domestic events and more overseas candidates who wish to join us in promoting Bushiroad IPs, reflecting the global reach of our entertainment.
-
In 2025, we have a variety of new developments planned for all Bushiroad fans and for those who are yet to discover us around the world. These include the release of a new TCG, the airing of the TV anime “BanG Dream! Ave Mujica,” the “Bushiroad Fan Thanksgiving Golden Week,” and the “WRESTLE KINGDOM WEEK” hosted by New Japan Pro-Wrestling and STARDOM. We hope you look forward to these exciting events.
We will continue to work on delivering enjoyable content to fans worldwide, staying at the forefront of the industry. -
Bushiroad Inc.
President and CEO
Takaaki Kidani