The Strategy & Business Philosophy

The Strategy & Business Philosophy of Bushiroad Group

The Strategy & Business Philosophy of Bushiroad Group

Entertainment Segment

  • Bushiroad

    Bushiroad
    TCG Unit
    (Planning, developing, and selling of Trading Card Games)
    Contents Unit
    (Planning, developing, and selling of Digital Games)
    (Planning, developing, and producing of Intellectual Property)


  • Bushiroad Works

    Bushiroad Works
    Contents Unit
    (IP Creation)
    (Publishing magazines and books)
    (Planning and operation of web comic sites)


  • Bushiroad Music

    Bushiroad Music
    Live Entertainment Unit
    (Planning, production, and management of music content)
    (Production and operation of live shows and events)


  • Bushiroad Music Publishing

    Bushiroad Music Publishing
    Live Entertainment Unit
    (Copiright management of music works)
    (Development of the use of music works)
    (Publishing musical score)


  • Theater company HIKOSEN

    Theater company HIKOSEN
    Live Entertainment Unit
    (Planning,production,and management of mask play musical)


  • Bushiroad Creative

    Bushiroad Creative
    MD Unit
    (Planning, development, and sales of merchandise)
    (Planning and operation of merchandise sales events)
    (Managing the e-commerce website)


  • Bushiroad Well-Be

    Bushiroad Well-Be
    MD Unit
    (Healthy Candy Toy Retail Business)


  • Bushiroad Move

    Bushiroad Move
    AD Unit
    (Advertisement Agency) (Event Production)
    (Audio Visual Production)(Voice Actor Agency “HiBiKi”)
    (Credit Card Business)(Film Distribution)

    (PR&Marketing Business)

  • gamebiz, Inc.

    gamebiz, Inc.
    AD Unit
    (Operating information sites)
    (Advertisement Agency)

Sports Segment

  • New Japan Pro-Wrestling Co., LTD

    New Japan Pro-Wrestling Co., LTD
    Sports Unit
    (Pro-Wrestling entertainment)
    (Planning and sales of merchandise)
    (Production and Distribution of video contents)
    (Management of fan club)


  • STARDOM, Inc.

    STARDOM, Inc.
    Sports Unit
    (“STARDOM”Management)