New Japan Pro-Wrestling
A well-estanblished pro-wrestling organization founded in 1972.
Belonging to the Bushiroad Group since 2012, the “New Japan Pro-Wrestling” IP has grown significantly with its own brand of exciting performances
and appealing performers.
About 160 events held annually,and attendance totaled close to 400,000 in 2018.The number of female fans known as pro-wrestling girls and family fans have also rapidly in recent years.The company is also carrying out overseas events mainly in North America, and the G1 Supercard, a joint event with the American pro-wrestling company ROH, was held in front of a sold out crowd of 16,534 at Madison Square Garden in New York on April 2019, and concluded with great success.
Key events as wel as famous historical matches, wrestling documentaries, and visual medeia are streamed through the unlimited video streaming service,"NJPW World".
The service currently boasts over 100,000 subscribers and continues to grow.
A variety of merchandise featuring individual wrestlers, wrestling units, and the Lion Mark are developed and sold.
Merchandise are available both at events and through the online store,"Tokon(Fighting Spirit)Shop".
NJPW has many great wrestlers who have unique talents and they actively participate in self-promotion through social media platforms like Twitter.
A business partnership was formed with the entertainment production company Amuse to appeal to pro-wrestling fans through a variety of platforms and media outside of the ring.
Kixroad, estanblished in 2016, oprates the kickboxing event “KNOCK OUT
KNOCK OUT is creating a new sense of values in the kickboxing community as an IP that takes advantage of management strategies and flashy performances as yet unutilized in the kickboxing industry.
Television Program / Broadcasting
“Kickboxing KNOCKOUT!” is regularly broadcasted on TOKYO MX and the MX CASTING app, on 9 stations nationwide. Match VODs and related contents are currently distributed through various online video distribution platforms and through KNOCKOUT’s official YouTube channel.