LIVE-MIXED ENTERTAINMENT

Bushiroad has been evolving IP development as its strength to date.

Among such efforts, we have especially been placing value on "Live Experiences" where actual contact between people creates energy.

In a time where the environment surrounding content is largely changing and various experiences can easily be provided through technology, we consider that the energy created by people sharing the same space and time has started to have greater value.

The accumulation of the Live Experiences we develop will make content more familiar and provide more vivid experiences.

We consider that this value is worth continuing to develop, and have named this endeavor “LIVE-MIXED ENTERTAINMENT” and indicated it in its vision.

・TCG operations that produce the very venues for play:

We are dedicated to providing live experiences where players can enjoy competing, such as hosting large-scale events like Card Game Festival and supporting official tournaments in collaboration with TCG shops nationwide.

 

・IP expansion merging music concerts and stage plays:

We embody the world of our IPs through stage performances, providing fans with opportunities to experience their charm firsthand.

 

・Pro-Wrestling tours delivering heat and power directly to various regions:

We tour across Japan and around the world to deliver intense and exciting matches right before the eyes of our audience.

 

・Creating daily touchpoints through retail stores, events, and prize promotions:

We create opportunities for customers to directly interact with and enjoy content-related merchandise at any time.