MVV

Our Group is committed to the mission of "Deliver “excitement” to the world." We aim to enhance our corporate value and achieve our Medium-Term Vision 2030, which focuses on "Accelerating LIVE-MIXED ENTERTAINMENT and Global Scaling."

・Mission：Deliver “excitement” to the world

・Vision： LIVE-MIXED ENTERTAINMENT

                Continuously develop “Entertainment” that’s integrated with “Live Experiences” .

・Value： STAND UP! for Entertainment

　　　　　 Through challenges, our “Entertainment” will continuously evolve.

 

For more information on our vision for LIVE-MIXED ENTERTAINMENT, please click here.

 

Alongside our MVV, we have defined the "BUSHI Values" to serve as a specific set of guidelines for the Bushiroad Group.

BUSHI Values

B  Borderless　   

   Transcend all boundaries — teams, media, and nations.

U User Focused 

   Think and act with the user’s sense of “excitement” at the core.

S Stand Up!　      

   Advance to the frontlines and take action without hesitation.

H High Voltage

   Commit with passion and speed.

I Innovative          

   Never settle for the status quo — continue to innovate.

Q1.

Have you abandoned the IP DEVELOPER strategy?

A1.

No, we have not abandoned it. Our efforts in IP development—creating, nurturing, and expanding IPs—remain the core foundation of our business. This redefinition is intended to deepen those efforts and clarify the value we provide. We believe it is encompassed within our new vision: LIVE-MIXED ENTERTAINMENT: Continuously develop “Entertainment” that's integrated with “Live Experiences”.

 

Q2.

Does LIVE-MIXED ENTERTAINMENT mean you are focusing specifically on music concerts?

A2.

It is not limited to music concerts. We coined the term LIVE-MIXED ENTERTAINMENT to encompass all entertainment experiences where human interaction generates excitement and enthusiasm.

For more information, please visit our LIVE-MIXED ENTERTAINMENT page.

Q3.

How will this vision lead to an increase in corporate value over the medium to long term?

A3.

Rather than relying on a single content piece or hit, we believe that developing a continuous series of unique, vivid, and real experiences—and delivering more memorable entertainment—will be a strength that enhances our brand value over the long term.